When times are tough and competition fierce, marketing your business becomes more essential than ever.
The problem is that when times are tough, budgets are tighter – so how do you market your business to your current and potential customers in the most cost-effective way possible?
One increasingly popular method is with SMS.
How many people do you know who don’t have a cellphone?
Right – none. And all of them have their cellphone with them virtually all the time. Think of the possibilities.
Marketers generally use SMS in three ways:
- Bulk sending – you have a database of opt-in mobile subscribers and you send them messages. Great for when you have special offers, events or when you need to send out reminders.
- Mobile generated requests – SMS the message “get more info” to 1234567.
- Customer follow-up – a more personalised service to, for example, thank customers for making a purchase and then offer updates, reminders and other information.
Banks and financial institutions also use SMS for security purposes, sending customers alerts about transactions on their accounts.
Du Pont offers a range of competitively priced SMS services. Speak to us for more information about these and how they can boost or complement your current marketing efforts.